The challenge was real: breaking down all that dense jargon about insurance policies and pension funds and making it easy for everyone to understand.
ASF - Descodificador
How we did it.
Building upon the client’s vision of decoding insurance, we set out to simplify the tangled web of industry lingo. Steering clear of the conventional, we embraced abstraction, infusing our videos with a refreshing simplicity.
Through abstract visual metaphors and a minimalist aesthetic, we transformed complicated concepts into easily digestible nuggets of knowledge.
And we had fun along the way.
Client ASF – Autoridade de SupervisĂŁo de Seguros e Fundos de PensĂ”es
Production Company Shortfuse
Project Manager BĂĄrbara Sousa
Creative Direction Beatrysa Lyashchenko
Illustration Filipe GoulĂŁo
Animation Diogo Coito