A conceptual video that showcases the disruptive essence of EDIT, stepping away from their usual communication style.
be.EDIT.ed
In short.
Enter the concept coined by the client: “be.EDIT.ed.”
Our film zeroes in on the theme of transformation, with EDIT serving as the catalyst. We take a conceptual and artistic approach, depicting two contrasting realities bridged by a portal. On one side lies a world of simplicity, while the other bursts with vibrancy and novelty – a testament to EDIT’s transformative power.
At the heart of our narrative is a character – a girl – who interacts with the portal, embarking on a journey of metamorphosis. As the story unfolds, we witness her growing confidence, mirrored by her evolving interactions with the portal.
Client EDIT. – Disruptive Digital Education
Idea Diogo Reffóios
Directed by Beatrysa Lyashchenko & Diogo Coito
DOP João Pedro Augusto
Art Direction Sandra Mendes
Beauty Miguel Machado
Gaffer José Oliveira
Gaffer Assistant Rui Rodrigues
Behind The Scenes Oleksandr Lyashchenko
Talent Catarina Vicente
Storyboard Maria Mano
Woodworker Francisco Silva
Edit Diogo Coito
Color Grading João Pedro Augusto
Client EDIT. – Disruptive Digital Education
Sound Design Jérémy Pouivet
Motion Graphics Rudá VirgÃ
Shooting – BTS