be.EDIT.ed

A conceptual video that showcases the disruptive essence of EDIT, stepping away from their usual communication style.

Direction Edit

In short.

Enter the concept coined by the client: “be.EDIT.ed.”

Our film zeroes in on the theme of transformation, with EDIT serving as the catalyst. We take a conceptual and artistic approach, depicting two contrasting realities bridged by a portal. On one side lies a world of simplicity, while the other bursts with vibrancy and novelty – a testament to EDIT’s transformative power.

At the heart of our narrative is a character – a girl – who interacts with the portal, embarking on a journey of metamorphosis. As the story unfolds, we witness her growing confidence, mirrored by her evolving interactions with the portal.

Client EDIT. – Disruptive Digital Education

Idea Diogo Reffóios

Directed by Beatrysa Lyashchenko & Diogo Coito

DOP João Pedro Augusto

Art Direction Sandra Mendes

Beauty Miguel Machado

Gaffer José Oliveira

Gaffer Assistant Rui Rodrigues

Behind The Scenes Oleksandr Lyashchenko

Talent Catarina Vicente

Storyboard Maria Mano

Woodworker Francisco Silva

Edit Diogo Coito

Color Grading João Pedro Augusto

Client EDIT. – Disruptive Digital Education

Sound Design Jérémy Pouivet

Motion Graphics Rudá Virgí

Shooting – BTS