Promotional TV spot aimed at spreading the word about exclusive sales offer for glasses.
Institutoptico
How we did it.
We kept it real simple: the message is clear and straight to the point. But here’s the twist – visually, we went all out.
Picture an imaginary world where glasses steal the spotlight, and everything else revolves around them. We used metaphorical and visually intriguing representations to convey each idea, creating a literal sense of the message.
Client Institutoptico
Production Company Shortfuse
Directed by Beatrysa Lyashchenko
Creative Direction Beatrysa Lyashchenko
Art Direction Beatrysa Lyashchenko, LuÃsa Cabral
Assistant Bárbara Sousa
Edit Beatrysa Lyashchenko
Shooting – BTS