Institutoptico

Promotional TV spot aimed at spreading the word about exclusive sales offer for glasses.

How we did it.

We kept it real simple: the message is clear and straight to the point. But here’s the twist – visually, we went all out.

Picture an imaginary world where glasses steal the spotlight, and everything else revolves around them. We used metaphorical and visually intriguing representations to convey each idea, creating a literal sense of the message.

Client Institutoptico

Production Company Shortfuse

Directed by Beatrysa Lyashchenko

Creative Direction Beatrysa Lyashchenko

Art Direction Beatrysa Lyashchenko, Luísa Cabral

Assistant Bárbara Sousa

Edit Beatrysa Lyashchenko

Shooting – BTS